kaushik panchal kaushik panchal

Investigating design

Adopt a detective's perspective to unravel the complexities of your design challenge

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Reactive vs Proactive work

Balance is essential. You don’t need to control everything, but you do want control over some aspects of what you do. Doing proactive work can help you achieve this balance.

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My books of 2023

Change is the one constant in life; it’s also the key theme in some of my favorite books from this year.

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Feeding my subconscious

You may not be in control of what your subconscious does. But you are in control of what you feed your subconscious.

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Are you directing or acting?

We all have a role in the creative process, and knowing which role you are playing is essential to allowing creativity to move beyond a single imagination.

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Designing the inevitable sequence 

Good design is often a matter of sequencing experiences to result in an inevitably great outcome. Arrangement not reinvention can lead to the most satisfying of experiences.

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Design is murder

If the “means/motive/opportunity” framework is crucial in fictional (and even real) detection, in design it can crack the case of both defining the problem and developing solutions. 

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Experience First

“You’ve got to start with the customer experience, and work backwards to the technology” - Steve Jobs

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Intent driven design

Focusing on a user’s intent allows you as a designer to look into the future and predict what the user will need and when.

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Design Proofreading

I have created a framework I call “design proofreading,” to allow people to navigate this new world of mass media and object production.

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Tools That Shape Us

There seem to be many tools to make your life easier, but very few to help you get smarter and learn more.

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Design first

The current human-centered design process is essential: research, ideate, solution, test, and repeat. This is the wrong order. How can you research if you don't have a well-defined question? 

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Work Culture

Focus, Culture, and Space help us think about how to build more sustainable creative workspaces which lead to more innovation, better products, healthier and more profitable businesses, and happier people.

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Thinking

A selection of books which, instead of telling you what to think, help you understand how to think. 

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Creative Culture

Guiding principles to shape the creation of more sustainable design culture. It focuses on defining the problem, shaping product culture and creating a transparent process.

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Visual Thinking

Making a sketch is often the first step towards thinking about a design problem. 

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